Thursday, July 07, 2016

Privacy - InMobi Pays $1M In Penalties

image credit: WDnet Agency, pexels.com
In 2015 I had written a series of articles on the e-commerce battle between Flipkart and Amazon, one of which focused on why companies are so obsessed with apps Mobile Apps: There’s Something (Profitable) About Your Privacy.
Now it turns out that InMobi has agreed to pay a US$950,000 in civil penalties to "settle charges it violated federal law." InMobi is described by the US Federal Trade Commission complaint thus: "describes itself as the “world’s largest independent mobile advertising company.” In February 2015, Defendant reported its advertising network had reached over one billion unique mobile devices, with 19% of those devices located in North America, and had served 6 billion ad requests per day."
According to the FTC complaint [bold emphasis mine], "Even if the consumer had restricted an application’s access to the location API, until December 2015, Defendant still tracked the consumer’s location and, in many instances, served geo-targeted ads, by collecting information about the WiFi networks that the consumer’s device connected to or that were in-range of the consumer’s device. "