Wednesday, November 02, 2011

New Oracle BI Mobile Video

Our Oracle Marketing team recently put up a new video on Oracle BI Mobile at http://medianetwork.oracle.com/video/player/1213175231001
Manan was kind enough to give me a peek at the video before it went public when I was at our Santa Clara office. It looked good then. It is good now.

It's quite nice, with nuggets of information that call out the reality of the rapidly changing face of internet penetration and where it is consumed. Mobility and geo-awareness are just two keys of that rapidly evolving landscape. Oracle is uniquely positioned to deliver unsurpassed value to enterprises the world over.


In this new world that is dominated by mobile devices, mobile Internet users will outnumber desktop Internet users by 2014. That's just over two years away. As the more than billion mobile users in countries like India and China move to Internet-enabled smartphones, this will bring about a tectonic shift in how analytics will be delivered to end-users.

Analytics is 80-90% about consumption of information. Rapid, speed-of-thought analysis, that Oracle Exalytics enables, delivered to users where they are, when they need it. Tablets are the evolution of notebooks - bringing mobility to information consumers.


Oracle BI EE keeps a close eye on the total cost of ownership of BI implementations for its customers. Design once, develop once, deploy anywhere, everywhere. The server takes care of the under-the-hood transformations needed to leverage the form factor and device where analytics is consumed.

The future promises to be exciting. Welcome to the new world of Oracle BI Mobile.